Case Study
Starter Collaborative Jackets · 2013+
Building a long-running jacket collaboration into a regional sports product lane.
Colorway development, product concept support, product photography, e-commerce presentation, social rollout, and cultural visibility across Oneness x Starter jacket releases.
Role / Scope
Product
Colorway development, product concept support, seasonal storytelling, and jacket presentation
Digital
Product photography, e-commerce presentation, social rollout, and recurring product visibility
Culture
Kentucky basketball player visibility, celebrity wear, and recruiting / visit imagery
12+
Jackets developed
A long-running Oneness x Starter product lane across Kentucky, Louisville, reversible, and seasonal jacket concepts.
3,500+
Jackets sold
Strong demand across repeated releases, restocks, and seasonal product moments.
$210K+
Product sales
Jacket collaborations have generated more than $210,000 in sales across the broader Starter relationship.
Cultural
Basketball visibility
Pieces have appeared on Kentucky basketball players, celebrities, and recruiting / visit imagery.
Project Overview
A recurring collaboration system, not a one-off product.
The Oneness x Starter relationship became a repeatable product lane built around regional sports identity, colorway development, photography, e-commerce presentation, and demand that returned season after season.
My role focused on the product-facing creative system: developing colorway direction, supporting product concepts, photographing jackets, presenting them online, and helping the pieces live culturally through social rollout and athlete visibility.
Product System
Reversible builds, colorways, and product details gave the jackets staying power.
The jackets worked because they felt collectible without losing everyday wearability: reversible construction, contrast color blocking, embroidery, and recurring seasonal presentation.
Cultural Visibility
The jackets kept showing up where Kentucky basketball culture lives.
Starter pieces have appeared on Kentucky basketball players, celebrities, and in recruiting / visit imagery — helping the collaboration live beyond product pages and into the visual language around the program.
Gallery
Colorways, product details, and seasonal presentation.
Takeaway
A product lane with staying power.
Starter shows a different kind of creative value: building and presenting a repeatable product system that keeps returning with demand, cultural visibility, and a clear connection to regional sports identity.