Case Study
Converse CONS Blue + Denim CONS Jerseys · February 28, 2026
Turning Kentucky basketball history into a full-scale retail launch.
Product photography, special packaging, event coordination, social rollout, recap content, and demand building for the early Converse CONS Blue release exclusively at Oneness.
Role / Scope
Creative
Product photography, packaging development, asset creation, post editing, recap imagery, brand post-recap design
Launch
Event coordination, social rollout, demand building, Converse communication, early-release planning
Apparel
Clothing collection photography, denim jersey/shorts rollout, collaborative clothing demand gauging
$209K+
Total sales
Total sales across the CONS Blue sneaker and Denim CONS apparel release.
1,650+
Net items sold
Combined units sold across the sneaker, denim jerseys, and denim shorts.
1,000+
Sneakers sold
The Converse CONS Blue sneaker drove the largest share of total release sales.
$74K+
Denim apparel sales
Denim jerseys and shorts added meaningful demand across four apparel SKUs.
Project Overview
A retro basketball sneaker became a Kentucky retail moment.
The release brought together the Converse CONS Blue sneaker, University of Kentucky Basketball Denim Jerseys, and matching denim shorts in blue and white. The product story connected Kentucky basketball history, local demand, in-store experience, and digital rollout.
My role touched the creative and launch system around the drop: product photography, special packaging development, event structure, asset production, post editing, recap design, social rollout, and communication with Converse to help keep the release moving smoothly.
Launch System
Product, apparel, event, and rollout moved together.
The launch worked because the sneaker was not treated as a standalone item. Packaging, apparel, event content, social rollout, and in-store energy all supported one connected story.
Event Energy
The demand showed up in person.
The early release brought high local turnout and strong demand across both footwear and apparel, supported by in-store energy, event production, bartenders, music, product storytelling, and a full content rollout.
Line + Launch Demand
A release people physically showed up for.
Apparel + Asset System
The pieces built around the shoe.
Beyond the sneaker release, the launch included denim jerseys, denim shorts, collection photography, press assets, product storytelling, and supporting creative that helped turn the drop into a fuller retail moment.
Gallery
The launch lived across store, street, product, and people.
Takeaway
A launch system built from local history.
The CONS Blue project shows how product photography, special packaging, apparel demand, event structure, social rollout, and brand coordination can turn an early release into a broader cultural and commercial moment.